Director of Content Marketing

New York · Full-time · Senior

About The Position

Gloat is helping the world’s leading enterprises create more agile workforces by connecting talent to opportunities in real-time with the power of AI. We created the Internal Talent Marketplace category and are projecting incredible growth as we enter 2021. 

We’re looking for an experienced B2B content leader to build a world-class content marketing function at Gloat. In this role, you’ll help set and lead the global content strategy and editorial calendar to drive awareness and demand with Gloat’s HR buyer segment. You will grow the quality and quantity of our publishing, expand formats from text and visual to video and audio, and work with the Demand Team to open new distribution channels.  

You’ll use your experience fueling growth through the development of scalable content programs that drive awareness and visibility for the Gloat brand and generate inbound demand for our solutions. You will have access to both writers and design resources at the outset, but as you settle into the role you will craft the strategy and staffing plan to take Gloat’s content engine to the next level. Though you will be expected to lead both strategy and people, success will require equal parts building and managing in the early days. This will be a high-visibility, high-impact role that works across the global marketing team (Demand, Brand, and Product Marketing) and with direct visibility to Gloat’s broader leadership team.

About the company

Gloat is a revolutionary startup based in New York and Tel Aviv. Our pioneering Internal Talent Marketplace has disrupted the HR Tech industry and is now powering some of the world’s largest, and most innovative companies in their journey of becoming future-ready workforces. If HR tech, career development, and the future of work are issues you care about – you’re in for a fun ride.



Responsibilities

  • Set the Global Content Strategy – Work cross-functionally to build and lead all aspects of content strategy for Gloat’s buyer audience – HR leaders, particularly in Talent
  • Refine & Accelerate What’s Working – Evolve and optimize the existing content strategy and accelerate the development of thought leadership and demand gen assets to drive inbound pipeline based on historical data of what is working, including Blogs, White Papers, Email campaigns, and current Social presence.
  • Expand our Approach to New Mediums – Rapidly expand the avenues and formats Gloat publishes in to include a more proactive cadence of webinars, videos audio podcasts, and anything else you deem effective 
  • Evolve our Voice and Presence Drive Engagement – Take ownership of our voice and tone across channels like Social and Email so that we can drive even greater impact with our audience
  • Create Content – Write, assign, and edit compelling, clear, and high-performing content to drive value across mediums including digital campaigns, content media partnerships video scripts, web pages, email, and others
  • Own the Metrics – With support from Marketing Operations, set clear goals and KPIs rooted in business outcomes and actively manage the content strategy and team to those goals. 
  • Manage the Team to Deliver Exceptional Work – As the leader of the function, you will own the planning and execution required for the team to execute on the strategy with exceptional project management and planning.
  • Communicate Across the Org – Clearly communicate the content strategy and timing across teams, with complete real-time alignment across Demand and the SDR/Sales team especially.

Requirements

  • 7+ years of content marketing experience in B2B technology sector, ideally SaaS
  • Experience with large enterprise buyers (10K+ employees) 
  • Experience with the HR and Talent buyer a plus
  • Consistent record of crafting, implementing, and leading a content marketing strategy in support of B2B demand generation and pipeline-driving thought leadership
  • Strong creative sensibilities and a visual eye for design aesthetics and content curation
  • Experience building data-centric content strategies across owned, paid, and earned channels
  • Expertise across formats and mediums, including short and long-form text (from blogs to white papers), Social, Video, Audio, etc.
  • Integrated marketing and/or campaign experience
  • Ability to present and sell your ideas, create coalition, and build support
  • Ability to run multiple projects, identify risks and opportunities along with outstanding skills to consistently set and meet deadlines, prioritize or re-prioritize, and efficiently engage resources
  • Management experience leading both internal resources and external vendors / freelancers

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