Corporate Marketing & Communications Manager

New York · Full-time · Senior

About The Position

Gloat is helping the world’s leading enterprises create more agile workforces by connecting talent to opportunities in real-time with the power of AI. We created the Internal Talent Marketplace category and are projecting incredible growth as we enter 2021. 

We’re looking for an experienced B2B marketing and comms leader to help drive Gloat’s corporate and brand marketing efforts. In this role, you will help establish Gloat’s market positioning and own the communications plan that elevates Gloat’s market presence in key strategic channels. You will also be the keeper of the Gloat brand and voice, working with internal and external parties alike to ensure Gloat’s voice and story are coming through consistently and in the most high-impact way. 

To succeed, you will bring an expertise managing PR, Media, Analyst, and Influencer Relations, an exceptional ability to craft moving and resonant messaging for large enterprise decision-makers, and a strong acumen for brand positioning that cuts through. This will be a high-visibility, high-impact role working cross-functionally across our global team, including our executive team up to the CEO.

About the company

Gloat is a revolutionary startup based in New York and Tel Aviv. Our pioneering Internal Talent Marketplace has disrupted the HR Tech industry and is now powering some of the world’s largest, and most innovative companies in their journey of becoming future-ready workforces. If HR tech, career development, and the future of work are issues you care about – you’re in for a crazy ride.

Responsibilities

  • Oversee Gloat’s Comms Strategy – You will help set the strategy and oversee execution of a communication plan for Gloat that drives awareness for our brand and elevates our place in the category with both HR trades and top-tier publications with a combination of in-house efforts and external partners / agencies.
  • Manage our PR Agency & Campaigns – You will serve as day to day relationship manager for our PR agency, strategizing initiatives and storylines for them to pitch, supporting narrative creation, and ensuring the right targeting of our pitches. This will have a global remit and may include onboarding additional partners and agencies in various regions as needs arise.
  • Own the Strategic Narrative – You will be the keeper of the strategic narrative for Gloat that is going out to the market. In close collaboration with the broader marketing team, product marketing, and company leadership, you will help refine a clear messaging hierarchy for the brand and ensure it is consistently being used across stakeholders and channels. 
  • Build and Support Gloat Community Efforts – In close collaboration with the Director of Content and our Customer Success teams, you will help build out and maintain Gloat’s community of influencers, thought leaders, customers, and advocates. 
  • Executive & Brand Thought Leadership – Lead the development of thought leadership and other corporate presentations, including executive comms for Gloat’s CEO and leadership team.
  • Analyst Relations – Support the broader marketing team, Enterprise team, and Product Marketing in our Analyst Relations efforts, managing the Gloat positioning with partners like Gartner, Forrester, and others.
  • Culture and Employer Branding – Partner with HR on internal communications and be a champion for the Gloat culture.

Requirements

  • 5+ years of experience in corporate marketing and/or comms in B2B / Enterprise SaaS
  • Experience working with comms teams at large, multi-national enterprise customers, particularly in managing comms and PR efforts, case study approvals, etc.
  • Experience with PR and Media Relations a must, particularly managing PR agency partners
  • Experience with Analyst Relations and partners like Gartner, Forrester, IDC a strong plus
  • Experience with HR and Talent Buyers a strong plus
  • Global experience managing international partners and initiatives, both internally and externally
  • Experience in brand building and curation, including the development and management of corporate-level positioning, brand and style guidelines, and global brand governance
  • An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias towards action.
  • Exceptional verbal and written communication skills with strong attention to detail.

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